They focus on keywords that buyers are most likely to use to discover the listings that specific retailers have included in their campaigns. Suggested keywords are designed to help retailers stay competitive. Reach active shoppers with suggested keywords Promoted Listings Advanced Beta is now available to all eligible sellers on the e-commerce giant’s U.S., U.K., German and Australian sites, directly on the advertising dashboard found in seller hub.Īs the service becomes more widely available, eBay has developed a list of four best practices based on insights gathered so far:ġ. According to eBay, the new service is best suited for larger sellers, sellers with higher-priced inventory where a CPC model may be more cost-effective than Promoted Listings Standard, and sellers who are already running a CPC advertising model on other marketplaces.ĮBay has been rolling Promoted Listings Advanced Beta out to select sellers throughout 2021. Promoted Listings Advanced Beta uses a cost-per-click model (CPC), where sellers pay per click on a promoted listing. This new campaign type enables sellers to promote their listings in top slot in search results to increase the likelihood of a sale, with more keyword control and enhanced budget management. Now, eBay is introducing a complement to the Promoted Listings Standard called Promoted Listings Advanced Beta. Officially known as Promoted Listings Standard, eBay says the tool provides sellers on average, double-digit sales increases. Introduced in 2015, Promoted Listings lets eBay sellers pay a percentage of sales resulting from listings that receive special promotion on the site. EBay is building upon its Promoted Listings paid advertising service.
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